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Denza Story
2010 Denza is founded by BYD & Daimler, born to redefine premium electric mobility and set new standards in innovation and design.
2014 The first Denza EV launches, uniting European craftsmanship with BYD electric mastery—proving premium EV excellence is our DNA.
2021 Denza evolves with a new identity, sharper technology focus, and elevated luxury vision for the future of intelligent mobility.
2024 Denza expands globally, delivering refined, high-tech, sustainable vehicles that raise expectations for modern premium driving.
The Denza Logo: A Symbol of Momentum and Innovation
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- Circular outline — draws the eye inward, creating a sense of momentum and energy.
- Silver gradient toward the center — symbolizes the gathering of strength and precision.
- Open top — reflects openness, inclusiveness, and a welcoming spirit.
- Droplet-inspired form — captures motion and fluidity, with craftsmanship and brilliance that create a ripple effect across the industry.
Every curve and detail of the Denza logo embodies the brand’s commitment to innovation, elegance, and shaping the future of mobility.
Every new frontier has an answer
Denza — a premium personalized brand under BYD — stands at the forefront of innovation, powered by cutting-edge technology and a visionary approach to mobility.
Key highlights:
- Premium brand under BYD with a focus on personalized, luxury mobility
- Powered by breakthrough technologies
- Built on BYD’s championship heritage and global leadership in new-energy vehicles
- Expanding product portfolio featuring:
- Electrified off-road vehicles
- Bold lifestyle SUVs
- Performance-inspired sedans
Designed to elevate life through innovation, technology, and seamless driving experiences
The Art of Intelligent Motion: Inside Denza’s Design Philosophy
Technology + Performance
- Denza represents the limitless potential of next-generation new-energy vehicles — combining cutting-edge engineering with dynamic driving performance.
Rationality + Sensibility
- Denza blends intelligent innovation with emotional design and personalized experiences, unlocking endless possibilities for an elevated and expressive lifestyle.
Core Technologies
Powered by BYD innovation and world-class technology partners, Denza delivers future-ready performance, smart connectivity, and unmatched safety.
Denza Exclusive Power Systems
- DMO Hybrid Architecture for extreme performance and efficiency
- EVO+ Pure-Electric Platform for powerful, responsive all-electric driving
Intelligent Protection & Stability
- Cloud-like suspension system
- Advanced intelligent driving assistance
- Tire blowout safety assist
- 5-star structural safety standards
Join the Denza Movement
Step into the future of driving with Denza —where innovation, sustainability, and excitement come together.
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